“Boombastic” Shaggy’s famous hit 30 years of age and the artist decided to have a good time this milestone with a collaboration with Fiat Grande Panda. To rejoice the anniversary, the Jamaican singer recorded a new edition of the song, “Boombastic (Fantastic)“, Accompanied by means of a video clip that capabilities the new automobile of the Stellantis organization. The single might be distributed globally on May nine by Universal Music.
The music additionally inspired the commercial for the release of the brand new vehicle, which introduce il declare “Life is Pandastic”. The Fiat Grande Panda represents the symbol of the brand new era of the emblem: a version of phase B developed on a multi-energy platform, designed for exclusive markets and with a focus on sustainability, accessibility and style.
“On the event of the 30 years of ‘Boombastic’, we desired to resume a conventional to make it current and appealing also for generation X,” he said Olivier francoCEO of Fiat and Global Cmo of Stellantis. “‘Pandastic’ is a whole lot greater than a gap: it’s miles an modern marketing operation that celebrates an iconic tune via combining it with a automobile destined to end up it.” Shaggy explained how the corporation shares “with my tune the idea of leaving its mark. This anniversary is the appropriate possibility to have a good time electricity and creativity together.”